Enhancing media coverage of SF implementation by engaging MCDO’s existing media and other media broadcasts

On October 24, 2024, MCDO hosted a consultation meeting titled “Enhancing Media Coverage of SF implementation by engaging MCDO’s existing media and other media broadcasts” aimed at enhancing the dissemination of information regarding the Tobacco Control (TC) project and related activities. The meeting brought together representatives from various media outlets, including both government and privately owned entities, to foster collaboration and ensure effective communication about tobacco control initiatives. It aimed creating mass awareness as its expected outcome. The meeting included representatives from the following media organizations: Addis Admas, Herald, FM 97.3, Awash Radio, Reporter, Private Media Owners, Nafkot Multimedia, and Addis Media Network. The primary objectives of the meeting were: To foster MCDO’s utilization of existing media channels to disseminate timely information about the TC project. To promote cooperation in awareness creation and knowledge production regarding tobacco control. And, to clarify the role of media in supporting public health initiatives without lobbying for specific advocacy. The meeting commenced with an introduction by Sara, MCDO’s cashier and assistant to the executive director, who provided an overview of MCDO’s establishment and its involvement in the TC project under AASFI (Addis Ababa Smoke Free Initiative). This was followed by a presentation from Esisha, MCDO’s project officer, who discussed updates on the AASFI and outlined the basis for the media policy agreement in alignment with the CTFK media policy. Mr. Elias, MCDO’s executive director, underscored the significance of the meeting and provided insights into the missions of both MCDO and CTFK, emphasizing the need for collaborative efforts in tobacco control.