Enhancing media coverage of SF implementation by engaging MCDO’s existing media and other media broadcasts

A briefing meeting with media was held on September 5, 2023 at the MCDO office in Addis Ababa. The purpose of the meeting was to discuss ways to enhance media coverage of the implementation of the Smoke-Free (SF) policy to a wider audience. The expected outcome is to create mass awareness, especially through well-known media outlets.

The meeting was attended by representatives from various media outlets, including television, radio, and print. Ethiopian Press, Reporter Magazine, Addis Media Network (AMN), Maleda Radio, Awash Radio, Addis Admas Magazine, and Roha Media were all represented.

After a fruitful discussion, the participants agreed to establish a media team that would meet regularly to discuss media coverage of the SF policy implementation. This team will be responsible for developing and implementing strategies to raise awareness of the policy and its benefits.

The media team will also work to create a mass awareness campaign around the slogan, “It is my natural right to live in an environment 100% free of tobacco smoke.” This campaign will support the efforts of the Addis Ababa Smoke-Free Initiative (AASFI) and the MCDO to create a healthier and more smoke-free city.

The meeting concluded with a commitment from all participants to work together to raise awareness of the SF policy and its benefits. The media team is confident that they can make a significant contribution to this effort and help to create a healthier and more smoke-free Addis Ababa for all.